“This is a space built on heartache, healing and
we couldn’t find a place that felt like home, so we decided to build it ourselves…
We first met in 2003 when Sarah hired Emma as a work experience student at Cosmopolitan. We bonded over a love of cheap white wine, hot chips and a shared dream of one day become magazine editors. Over the 15 years that followed we rose through the ranks in publishing, Sarah specialising in beauty while Emma focussed on entertainment and lifestyle. With both our families interstate (Sarah is from Adelaide, Emma is from Brisbane), we raised each other from Girls (in the HBO series sense of the word) to fully-functioning adulting women. Through romances, break-ups, health crises, work dramas and the death of parents, we have been by each others side. We eventually made good on our dreams of editing magazines – Sarah was the editor of Girlfriend, Emma was the editor of Real Living - but it wasn’t until earlier in 2018 that we had the opportunity to realise another shared ambition: to work together again.
So why The Wayward? While it may seem like quite a leap to go from beauty and interiors into wellness and spirituality, The Wayward has been gestating for almost a decade. The seed was planted seven years ago, as the Sauv Blanc blur of our 20s made way for a growing interest in health and fitness. Gradually we became more and more enthusiastic about things our younger selves would have been horrified by like running, yoga and healthy food. But there was a piece of the puzzle missing: the mind.
For Emma, it took a near adrenal meltdown that manifested in crippling anxiety and depression to realise there was more to health than clocking KMs on Runkeeper. What began with a course in Vedic meditation soon snowballed into an insatiable appetite to learn and experiment with different holistic healing modalities like yoga, journalling, astrology and tarot.
For Sarah, her interest in the mystic piqued her teens, thanks to the presence of her stepfather, Daryl, who was an avid intuitive and believer in the “other”. But in her 20s she cast it aside, preferring to be a “closet hippie” instead. It wasn’t until 2016 that her epiphany came - amidst the peak of her career. She was anxious, her relationship was at breaking point, and frankly she just didn’t like herself. She started practicing yoga and meditating just to get through the day, but in it found so much more: her inner voice returned… and she finally started to listen. When her partner suggested they go travelling – permanently – she said yes, leaving behind the dream job, the gloss, the three wardrobes full of shiny clothes for a life of no fixed address. In letting go of all her “stuff”, she realised the hardest thing to let go of was her ego… but in doing so she found freedom, and began to learn what was important to her again.
The more invested we became in all things “woo woo”, the more we realised we couldn’t find a publication that truly resonated with us. Somewhere where you can learn about rituals that help make everyday life a little bit more manageable, but also doesn’t expect you to not order the fries. A place where you can feel better, but also not feel bad that you’re not doing enough. So what do two earth signs do when they can’t find what they need? They make it themselves of course.
So six months ago, we found ourselves serendipitously with the time and energy to create something new. So this is it. Our baby. A new chapter. Scarier and more personal than either one of us is comfortable with, but where’s the fun in playing it safe? We hope you feel at home.
Emma + Sarah xx