MARIE KONDO INSPIRED ME TO QUIT SHOPPING. HERE’S WHY…
Wayward co-founder Emma reveals how one too many decluttering sessions inspired her to take a shopping sabbatical for 2019 and launch the #mindfulfashionexperiment…
a letter from the former life of the party
One of our The Wayward women reflects on the moment she knew she could never drink again, and what life in recovery is really like…
Welcome to The Wayward, a place inspired by style and self-care in equal measures.
How to create a mindful home… (with kids!)
Come inside the laidback, light-filled home of Jana Blankenship, creator of natural beauty brand Captain Blankenship.
Thank you for
being the first
Welcome to the wayward
We have been so overwhelmed with your feedback, responses and support since we sent this baby out into the world. We’re literally bursting with gratitude. So firstly, thank you. For coming on this journey with us, and being the first of our Wayward folk.
After the fire and drive of launching during Sagittarius season (Nov 22 - Dec 21), Capricorn season (Dec 22 - Jan 19) has kicked our butts! With the sun in the same sign as Saturn, Pluto and the south node, plus eclipse season kicking off, it’s been heavy, murky energy.
Behind the scenes, our first couple of months have been all the “e” words. Exhilarating, exciting, exhausting. In between shooting, writing and planning, we’ve been juggling day jobs, study, relationships and the fourth trimester. But every late night and early morning has been worth it to connect with you. When we see stories really resonate, it makes our little Capricorn hearts soar.
Why are we telling you all this? Because above all else we want this to be a space of openness and honesty. Don’t for a second think we’re floating around in a cloud of green juice and essential oils! For every yoga break there’s an expletive-fuelled tantrum at Photoshop.
But why this site? Why, The Wayward?
So. Many. Reasons. It’s because we wanted to create something beautiful that we were both proud of, and that was “us”. It’s because we still believe in the written word, and that people want to read stories of inspiring people doing life differently. We couldn’t find anywhere online or in print that resonated with us, that combined all of our passions in one place. So we created it.
This site is a culmination of everything we’ve done in our professional life up to this point, and yet it also deeply personal. And we can’t wait to keep sharing this journey with you. We have some pretty epic plans for this year, we can’t wait to see them all come to life! Thanks for coming along for the ride. We’re only just getting started…
Emma + Sarah
Please keep the suggestions coming! Let us know what you love, what you don’t and what modalities, topics and people you’d like to see covered. As Janet Jackson says, “It’s all for you.”